ST01 Flagship Seoul / Order Matter
Dante Ulanday - News Writer and Moderator 
The ST01 flagship store occupies the ground floor of a commercial building within a cluster of architectural material shops near Hakdong Station in Seoul. The term flagship refers not to size but to the place that most clearly represents a brand's identity and standards. Although only 39 m², the store embodies ST01's motto, Classic stone, nothing else, allowing stone to become the primary presence of the space.
