How Entrepreneurs Can Make the Most of the Booming iGaming Sector in Ontario

Up until recently, Canada had one of the most confusing and contradictory approaches to online gambling anywhere on the planet. Recently though, the country’s regulatory bodies and lawmakers have decided it’s time to modernize their approach.

This has led to a thriving market in provinces such as Ontario – at the time of writing Casino.ca lists 90+ Ontario online casinos – and huge investment opportunities across the country. In this article we focus on the latter to help point any budding entrepreneurs in the right direction.

To find out about some of the best investment opportunities in the iGaming sector, read on!

Advertising Space

The online gambling industry is one of the most heavily saturated on the planet and as such, companies have to go above and beyond to stand out. Typically, that means that they spend a LOT of money on advertising, which is good news for those selling advertising space.

If you’re a straightforward investor, it could be a good idea to start backing small and medium locally based advertising companies. Or, if you’re prepared to think outside of the box, you could look into creating digital content and selling affiliate advertising.

Simple Trading

In Bull markets casino stocks are classified as high-beta stocks, meaning they tend to outperform in these conditions, and sometimes massively so. On the other hand, they don’t tend to suffer as badly when the economy is weak, as people often look to gambling as an escape when the economic outlook is bleak.

All of this means that investing in online casino stocks in the coming months and years, particularly in Canada, is a no-brainer. The one word of caution we would offer is that the world of online casinos can be incredibly volatile. The company ‘winning’ the market today could soon find themselves out of favour tomorrow if they fall behind the curve.

For investors then, keeping your finger on the pulse is absolutely necessary if you want to maximise your returns.

Create an Aggregator Site

Most people use a comparison site when they are picking out their car, or home insurance. Likewise, a lot of online gambling fans turn online to aggregator sites when thinking about joining an online casino or hunting out new bonuses and offers.

Whilst there are currently a few established and reputable online casino aggregator sites, there are still a couple of holes in the market. If you had the knowledge and resources to set one up, then there’s plenty of money to be made.

Not only would the constant stream of traffic to the site offer solid advertising revenues, but online casinos would also pay to have their sites reviewed, meaning you’d never be short of cash!

Get in on the Action

If you have the resources, the path to creating and launching your own online casino is nowhere near as difficult as you would imagine. The games featured on the majority of sites are all licensed and produced by a small group of development companies. Featuring them on your site is as simple as buying a licence to do so.

The biggest outgoing you are going to have is advertising and marketing, but if you’re savvy enough and trust yourself to stay ahead of the curve, the potential rewards are massive.

Sports Betting

The next thing to follow is going to be sports betting. The pattern around the globe has been clear to see. Online casinos do the hard work in forging ahead in new regulatory frameworks before spending tens of millions on advertising, which gets the general public accustomed to the idea of online wagering.

After this, online sports betting sites cash in on the hard work of online casinos, and due to their association with the hugely popular sports industry, need to spend an awful lot less on advertising and marketing.

In simple investing terms, online sportsbooks are the closest thing you can get to a sure thing in an increasingly volatile trading market.

In Summary

There are plenty of ways to make money from the impending boom in iGaming in Canada. From simple things like investing and other more esoteric tactics such as selling advertising space and forging affiliate links.

If you’re looking at doing the opposite and losing money, rather than making it, there is one almost guaranteed way to do just that though…

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