100 % Viral Reels Hashtags to Boost Engagement
Dante Ulanday - News Moderator 
If you’re creating content on Instagram, you already know that hashtags are more than just trendy add-ons. They’re essential tools in your marketing toolkit. The right hashtags can be the difference between your Reel getting lost in the noise and landing on the Explore Page where thousands of new eyes can discover it.
Think of hashtags as little bridges connecting your content to people who are actively searching for what you create. When you use the right ones, you’re essentially raising your hand and saying, “Hey, I’m here, and I’ve got something you’ll love.”
In this article, we’ve put together a curated list of over 430 viral and trending hashtags specifically for Instagram Reels. Whether you’re a fashion blogger, fitness enthusiast, foodie, or tech reviewer, we’ve got you covered.
Why Use Instagram Reels Hashtags?
Hashtags work like search tags. When someone searches for a specific hashtag or follows one, Instagram shows them content tagged with it. This makes your Reels discoverable to people who don’t follow you yet.
But there’s more to it than just visibility. Instagram’s algorithm uses hashtags to categorize your content. When you tag your Reel with relevant hashtags, you’re helping the platform understand what your content is about and who should see it. This means Instagram can show your Reel to users who are most likely to engage with it.
Hashtags also let you tap into the latest trends. When a hashtag is trending, it means lots of people are searching for and engaging with that content right now. Jumping on these trends can give your Reels a significant boost.
Pro tip: Use a hashtag generator tool to find relevant and trending tags for your specific niche. Tools like Vaizle’s AI hashtag generator can save you time and help you discover hashtags you might not have thought of.
Top 100% Viral Reels Hashtags (General)
Let’s start with the heavy hitters. These are broad, high-velocity hashtags that get massive traffic:
#reels #viral #viralvideos #instareels #reelsinstagram #trending #explorepage #explore #instagood #instagram #reelitfeelit #reelsvideo #reelkarofeelkaro #viralreels #trendingreels #fyp #foryou #foryoupage #viralpost #instaviral #videooftheday #reelsindia #instadaily #photography #love #instavideos #dailyreels #viralcontent #socialmedia #contentcreator
These broad tags maximize your reach because they’re used and searched by millions of users daily. However, don’t rely solely on these. Combining them with more specific, niche hashtags will give you the best results.
Niche-Specific Hashtag Categories
Now let’s get specific. Targeting the right niche helps you connect with an audience that’s genuinely interested in your content type.
Fashion
If fashion is your game, these hashtags will help you reach style-conscious audiences:
#fashion #fashionblogger #ootd #outfitoftheday #stylegoals #fashionista #fashionstyle #streetstyle #fashionreels #lookbook #fashiongram #styleinspiration #fashionable #instafashion #styleinspo #fashionweek #fashiondiaries #trendalert #outfitinspiration #fashiontrends
Fashion thrives on visual appeal and trendiness. These hashtags connect you with a community that’s constantly looking for the next big style statement. Use them when showcasing outfits, styling tips, or fashion hauls.
Lifestyle
For daily vlogs, routine content, and aesthetic shots:
#lifestyle #lifestyleblogger #lifestylevlog #dailylife #aestheticreels #morningroutine #lifestylephotography #lifestyleinspiration #dailyvlog #aestheticvibes #lifestylegoals #everydaylife #lifeunscripted #lifestylecontent #routinevideo #minimalism #hygge #positivevibes #wellness #selfcare
Lifestyle content is all about capturing the beauty in everyday moments. These hashtags help you reach people who appreciate the art of living well and finding inspiration in the ordinary.
Travel
For adventure seekers and wanderlust content:
#travel #instatravel #wanderlust #travelgram #explore #adventure #vacation #holiday #travelphotography #travelblogger #beachlife #nature #traveling #traveltheworld #exploremore #traveller #traveladdict #beautifuldestinations #traveldiaries #bucketlist
Travel hashtags connect you with a passionate community of explorers. Whether you’re sharing hidden gems, travel tips, or breathtaking landscapes, these tags help your content reach people planning their next adventure.
Photography
For visual storytellers and camera enthusiasts:
#photography #photographer #naturephotography #mobilephotography #filmphotography #photooftheday #photographylovers #streetphotography #portraitphotography #landscapephotography #photographyeveryday #photographyislife #instaphoto #picoftheday #photographysouls #ig_photography #photographylover #creativephotography #photographyart #photographydaily
These hashtags are perfect for creators who focus on the art of visual storytelling. Whether you’re shooting with a professional camera or your smartphone, these tags help showcase your technical skills and artistic vision.
Fitness
For workout videos and fitness motivation:
#fitness #fitnessreels #gymmotivation #workout #workoutroutine #fitnessmotivation #gym #fitfam #training #exercise #healthylifestyle #fitnessjourney #bodybuilding #fitlife #workoutvideos #gymlife #fitnessaddict #homeworkout #getfit #strongnotskinny
Fitness content performs incredibly well on Reels. These hashtags connect you with an active audience looking for motivation, workout ideas, and inspiration to reach their health goals.
Food
For cooking Reels, recipe shorts, and food reviews:
#food #foodie #foodporn #foodphotography #instafood #foodblogger #foodfeed #foodprep #yummy #delicious #foodismedicine #foodlover #cooking #recipe #homemade #foodstagram #foodgasm #tasty #foodvideo #foodreels
Food content is highly shareable and visually appealing. These hashtags help your culinary creations reach foodies, home cooks, and anyone scrolling through Instagram when they’re hungry (which is basically everyone).
Tech
For gadget reviews, tech news, and digital trends:
#technology #tech #innovation #gadgets #ai #techreels #technews #smartphone #electronics #coding #programming #developer #techie #artificialintelligence #gadgetlover #techtips #futuretech #techworld #digitalmarketing #techreview
Tech hashtags connect you with early adopters, gadget enthusiasts, and people curious about the latest innovations. Perfect for reviews, tutorials, or explaining complex tech concepts in simple terms.
Pets / Animals
For our furry friends and animal lovers:
#pets #dogsofinstagram #catsofinstagram #petlovers #dogstagram #petsofinstagram #furryfriend #puppy #cute #cutedog #catlover #animallovers #petreels #doglife #petstagram #puppylove #instapet #doggo #catlife #petphotography
Pet content has massive emotional appeal. These hashtags tap into the huge community of pet owners who can’t resist cute animal videos. If your Reel features a pet, these tags are non-negotiable.
Couple / Relationship
For romantic content and couple moments:
#couple #couplegoals #relationshipgoals #love #relationship #couplesofinstagram #cutecouple #boyfriend #girlfriend #together #romance #soulmate #couplevideos #lovebirds #couplelove #relationshipreels #togetherforever #partnerincrime #lovestory #couplelife
Relationship content resonates because it’s relatable and often heartwarming. These hashtags connect you with people who enjoy romantic stories, relationship advice, or just seeing cute couples being cute.
Selfie / Personal
For personal branding and portrait-style content:
#selfie #me #myself #instadaily #instagood #smile #selfienation #selfietime #nofilter #picoftheday #selfiegram #portrait #face #selflove #confidence #instaselfie #dailyselfie #selfieoftheday #natural #happy
Selfie hashtags work great for personal branding content, life updates, or when you’re the star of your Reels. They help you build a more personal connection with your audience.
Trending / Popular Today
Jump on what’s hot right now:
#trending #trendingnow #viral #trendingvideos #whatstrending #nowtrending #trendingtoday #trendingsongs #trendingtopic #trendingreels #viraltrend #popularnow #trendingmemes #currenttrends #latesttren
Trending hashtags are time-sensitive goldmines. They help you catch the wave of real-time audience interest. When something is trending, more people are searching for it, which means more potential views for your Reel.
How to Add Hashtags to Your Reel Caption
Adding hashtags is straightforward:
- Open Instagram and tap the “+” button to create a new Reel
- Record or upload your video and edit it as desired
- Move to the caption screen
- Write your caption, then simply type “#” followed by your keyword
- Instagram will suggest popular hashtags as you type
- Select the ones you want or continue typing your own
- Post your Reel
Best practices: You can add hashtags directly in your caption or add them as the first comment on your post. Both methods work, but adding them in the caption makes them immediately visible to anyone who views your Reel.
How Many Hashtags Should You Use on Instagram Reels?
Instagram technically allows up to 30 hashtags per post, but using all 30 isn’t always the smartest strategy. Too many hashtags can actually confuse the algorithm and make your caption look cluttered or spammy.
The sweet spot? Use 3 to 5 carefully selected hashtags from the viral list above.
Quality beats quantity here. It’s better to use five highly relevant hashtags that perfectly match your content than to throw in 30 random tags hoping something sticks. Focus on choosing hashtags that your target audience actually uses and searches for.
Why 100% Viral Hashtags Are a Game-Changer
Using viral hashtags strategically can transform your Instagram presence. Here’s how:
Increased visibility: Your posts are more likely to appear in search results and on the Explore page, where users discover new content they love.
Targeted reach: You’ll reach users who actively follow or engage with specific hashtag communities, meaning they’re already interested in content like yours.
Community building: Hashtags signal your brand’s identity and niche. When you consistently use certain hashtags, you become part of that community. For example, travel creators using #WanderlustAdventures become recognizable to others in that space.
Think of hashtags as your content’s resume. They tell Instagram and users exactly what you’re about and why they should care.
How to Discover Trending Reels Hashtags for Your Brand (2025)
Don’t just copy and paste hashtags randomly. Here’s how to find the perfect ones for your brand:
Research your target audience: Look at what hashtags your ideal followers are using and engaging with. Check out successful creators in your niche and see which hashtags consistently appear in their top-performing posts.
Use hashtag tools: Third-party tools like Vaizle’s AI hashtag generator can analyze your content and suggest relevant, trending hashtags you might not discover on your own. These tools save time and often uncover hidden gems.
Experiment and iterate: Instagram is constantly evolving, and so are trending hashtags. Test different combinations, track which ones drive the most engagement, and refine your strategy accordingly. What works today might change next month, so stay flexible.
Pay attention to your Instagram Insights to see which hashtags are bringing you the most reach and engagement. Double down on what works and eliminate what doesn’t.
Frequently Asked Questions
Yes, absolutely. Hashtags are one of the primary ways Instagram helps users discover new content. They improve your content’s discoverability significantly when used correctly.
Some consistently trending ones include #instagood, #trendingnow, #reelitfeelit, #viral, #explore, #reels, and #fyp. However, the “best” hashtags depend on your specific niche and content type.
Use a strategic mix of viral hashtags (high-traffic general tags), niche hashtags (specific to your content category), and trending hashtags (what’s hot right now). Combine this with high-quality, engaging content that encourages saves and shares.
Conclusion
Using the right hashtags is no longer optional if you want to grow on Instagram. It’s a key strategy for improving your reach, connecting with your ideal audience, and ultimately boosting engagement on your Reels.
The secret sauce? Mix viral hashtags with niche-specific ones and sprinkle in some trending tags. This combination helps you cast a wide net while still targeting the right people.
Start experimenting with the hashtags we’ve shared in this guide. Try different combinations, track your results, and use tools like hashtag generators to refine your strategy over time.
Remember, great content combined with smart hashtag use is your ticket to Instagram success. Now go create something amazing and tag it well!
The post 100 % Viral Reels Hashtags to Boost Engagement appeared first on Entrepreneurship Life.
